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We'll discuss the various reasons architects decide to set up their own practices, such as the desire to control their professional destiny, provide service to society and clients, specialize in a certain field, form partnerships, or create employment opportunities. This chapter highlights the serious implications of establishing an architectural practice on one's personal, professional, and business life. We'll explore the essential skills required to develop and market a firm's value proposition, attract clients, negotiate terms, hire and manage staff, perform architectural services efficiently, work with the construction industry, and operate profitably. We'll also cover the key steps in launching a practice, including assessing abilities, setting long-term goals, and developing a business model, business plan, and strategic plan.
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